Welcome to the second in our series of Buyer’s Guides. This course takes us to Brazil, the country that shapes the coffee industry more than any other. Brazil is not only the world’s largest producer of coffee but also the world’s second-largest consumer of it (ICO 2021). Metaphorically speaking, when a butterfly flaps its wings in Brazil, the whole industry feels the effects.
In this course, we look at the history of coffee production in Brazil. We explain how the country came to be dominant in the coffee industry and how that fact impacts the way coffee is produced today. We explore the different coffee-growing regions in the country and how they’re developing increasingly distinct regional characteristics. And we discover how innovations from Brazilian producers and manufacturers continue to transform the coffee industry worldwide.