Hospitality and Service Culture – Course & Certification

Description

This online course by Barista Hustle is designed to give coffee industry professionals all the tools they need to build customer connections and to stay cool under pressure. The goal of this course is to promote and build upon the warm and inclusive service culture which is a signature of the specialty coffee movement.

We start by defining great hospitality — not just politeness, but making people feel welcome, seen, and valued. We look into the nuances of face-to-face interactions, like eye contact, greetings, and recognizing regulars. Whether you’re working in a high volume station kiosk, a cafe roastery, or a fine dining establishment — we show you how to tailor each experience to the customer.

Then we move into lessons where industry experts Billy Brooks and Morgan Eckroth share insights on creating unforgettable customer experiences. Giving great hospitality is about more than delivering great beverage quality — we cover important topics like handling complaints and managing aggressive customers. You will hear from former US Barista Champion Laila Ghambari who shares her expert advice on de-escalation tactics,

We also explore different service styles, from fast-paced coffee bars to fine dining setups, so you’re ready to thrive in any environment with the help of Hide Izaki, the 2013 World Barista Champion and founder of the legendary Cokuun brew bar in Tokyo.

This course is packed with tips, stories, and practical advice to help you not just survive but thrive in the world of hospitality. Whether you’re new to the job or looking to take your skills to the next level, we’ve got you covered.