O Projeto Botão Café

A while back I talked about the potential value of having a button in your cafe that asked customers a simple question as they walked out the door. Perhaps “was today’s coffee better than last time?”, “will we see you again soon?” or...
Stop Renouncing Refractometers

Pare de renunciar aos refratômetros

It’s 2016 and there’s still a lot of misinformation and anti-intellectualism surrounding refractometers for coffee. Here’s a couple phrases I’ve read recently, and my rebuttals. Apologies for the rant, but we should be collectively well past this. “Higher extraction...
The Grinder Paper: Explained

O papel moedor: explicado

The act of grinding coffee is full of mystery and myth. A group of likeminded people recently embarked on a project to shed some light on coffee grinding, and found some interesting results. So interesting, that we decided to turn it all into a paper; subjecting our...
The Barista’s Guide to Bulletproof Coffee

O Guia do Barista para Café à Prova de Balas

There’s a lot of hubbub about Bulletproof coffee at the moment. The company Bulletproof Executive has come under fire for a number of lofty health claims, while at the same time they attracted a $9M investment to open coffee shops in the US. Customers and friends are...
Does Latte Art Make Coffee Taste Worse?

Latte Art piora o sabor do café?

What if pouring a beautiful design on the top of a milky beverage actually reduced the quality of flavour? I know my answer, but I’d like you to find out for yourself. Latte Art has become sacrosanct in the vast majority of Specialty Coffee venues. It’s...